Define real values
Separate meaningful rules of behavior from generic statements that could belong to any company.
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Business strategy
How to Create Company Core Values
Turn company values from words on a wall into behaviors people can use.
Useful core values clarify the behaviors that matter most in your organization. Learn how to discover the values already alive in your culture, define them clearly, make them memorable and communicate them to your team.
- Define what core values are and why they matter.
- Discover the behaviors that belong at the center of your culture.
- Make your values memorable and usable across the team.
Course providerProfessional Leadership Institute
Course structure3 modules + introduction and wrap-up
Course focusCulture. Behaviour. Alignment.
Bring your learning to work
Build values people can live.
For business owners and leaders who want clearer cultural expectations and stronger alignment across their organization.
Discover what matters
Identify the existing behaviors and stories that reveal what your organization truly values.
Make values memorable
Use practical techniques to make a small set of values easier for people to recall.
Bring values to work
Communicate and reinforce values so they can guide hiring, feedback and everyday decisions.
Your course at a glance
What you’ll learn
Curriculum shown directly from this course in Thinkific.
START Introduction
- Before You Begin
- Downloads: Resources Available to Print
- WelcomeFree preview
- Download: Core Values Cheat Sheet
01 Module 1: Definition of Core Values
- Module 1 IntroductionFree preview
- How Core Values are UnderstoodFree preview
- Using Core ValuesFree preview
- Following the Core ValuesFree preview
- Module 1 Quiz
02 Module 2: Aspects of Effective Core Values
- Module 2 Introduction
- Discovering Core Values
- The Remarkable Story of 3M's Core Values
- What are Core Values based on?
- Core Values Acid Test
- 3 Signs of Ineffective Core Values
- Module 2 Quiz
03 Module 3: Core Values and Culture
- Module 3 Introduction
- Make Them Sticky!
- Remembering the Core Values
- Does Everyone Walk The Talk?
- Module 3 Quiz
FINISH Wrap-Up
- In Conclusion
- Final Test
- Download: Facilitator's Guide
- Downloads: Resources Available to Print
Before you begin
Good to know
Who is this course for?
For business owners and leaders who want clearer cultural expectations and stronger alignment across their organization.
How long does it take?
Plan for approximately 2 hours. The course is self-paced, so you can work through it around your schedule.
Do I need previous experience?
No. Bring your knowledge of the organization and, where possible, involve people who understand its strongest employees and stories.
What is included?
The course includes online lessons, quizzes, downloadable resources and a Certificate of Achievement.
Company core values
Define the behaviors that make your culture distinct.
Create values your team can remember, recognize and use in everyday decisions.
Course price$149.00
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