Define the basics
Clarify your purpose, brand promises, core values and the playing field where you compete.
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Business strategy
How to Create a Business Plan
Put your strategy on one page—and help your whole team use it.
A useful business plan connects your culture, strategic choices and goals without becoming a document nobody reads. Define the direction of your organization, set long- and short-term priorities, and keep the plan active.
- Clarify purpose, promises and culture.
- Connect long-term direction with near-term priorities.
- Build a one-page plan your team can follow.
Course providerProfessional Leadership Institute
Course structure5 modules + introduction and wrap-up
Course focusPurpose. Strategy. Organizational alignment.
Bring your learning to work
Make strategy easier to see and use.
For business owners, entrepreneurs and organizational leaders who want a focused plan that supports alignment and action.
Set long-term direction
Identify important numerical goals, opportunities, threats and strategic priorities.
Choose current priorities
Translate the longer view into one-year goals and an organized parking lot of future ideas.
Keep the plan alive
Use a communication rhythm that helps your team revisit, understand and act on the plan.
Your course at a glance
What you’ll learn
Curriculum shown directly from this course in Thinkific.
START Introduction
- Before You Begin
- Downloads: Resources Available to Print
- WelcomeFree preview
- Downloads: Building a One Page Strategic Plan Cheat Sheet and Blank One Page Strategic Plan
01 Module 1 - Definition of a One-Page Plan
- Module 1 Introduction
- The One Page Plan as a Communication Tool Free preview
- The Original Band of BrothersFree preview
- Reading: Lord NelsonFree preview
- Lord Nelson's 3 KeysFree preview
- It Must be One PageFree preview
- What the Plan Will IncludeFree preview
- Module 1 Quiz
02 Module 2 - The Basics
- Module 2 Introduction
- The Basics
- Two Strategy Components
- Purpose
- 'Why' Comes Before 'What'
- Brand Promises
- Reading: Southwest
- Core Values
- Playing Field
- BHAG
- Module 2 Quiz
03 Module 3 - Long Term Plan
- Module 3 Introduction
- 5 Year Numerical Goals
- Opportunities, Threats and Trends
- 5 Year Goals
- Module 3 Quiz
04 Module 4 - Current
- Module 4 Introduction
- 1 Year Numerical Goals
- 1 Year Goals
- Parking Lot
- Module 4 Quiz
05 Module 5 - How to Use the One Page Plan
- Module 5 Introduction
- How to Keep the Plan Alive
- Module 5 Quiz
FINISH Wrap-up
- Congratulations!
- Final Test
- Download: Facilitator's Guide
- Downloads: Resources Available to Print
Before you begin
Good to know
Who is this course for?
For business owners, entrepreneurs and organizational leaders who want a focused plan that supports alignment and action.
How long does it take?
Plan for approximately 2 hours. The course is self-paced, so you can work through it around your schedule.
Do I need previous experience?
No formal planning experience is required. Bring what you know about your organization, its customers and its current priorities.
What is included?
The course includes online lessons, quizzes, downloadable resources and a Certificate of Achievement.
Business planning
Give your organization one clear direction.
Connect culture, strategy and goals in a practical one-page plan your team can understand.
Course price$149.00
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